Goonj uses patent-pending algorithms to scan millions of pages on Facebook, Twitter, Google+, YouTube, blogs and online forums to quantify the total volume of buzz and conversations based on your business requirement.

This data is then classified according to 20 different parameters such as total volume of buzz, the consistency of the conversations, the responsiveness and volume of buzz, the quality and sentiment of these conversations and indicators of influence scores.

These 20 parameters are given weights to accurately reflect the relative influence of a specific channel using channel volume data tempered with factors calculated by experts at Goonj. Using this 2 phase process, we derive business intelligence insights that you can actually use.

Goonj is an evolving technology and we would be really delighted to receive regular feedback from you. You can get in touch with us at to know more or to put forward a specific query.